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The smarter way to generate leads

SmartVal helps estate agents increase customer leads through instant valuations

Open more doors with SmartVal

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Why use SmartVal?

SmartVal ensures you make the most of your marketing efforts, encouraging your website visitors to engage with your business through an instant, online property valuation.

Capture your online traffic with SmartVal and introduce your agency to previously anonymous website visitors, turning them in to known, contactable, prospects.

SmartVal is backed up by a team of experts on hand to help - from set up to capitalising on your investment with additional marketing support, we can support you every step of the way! 

lead conversion

Lead Generation

Increase the leads generated by your marketing activity.

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Win more listings

Capture contact details and follow up your online valuation

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Cultivate your contacts

Build your brand awareness and nurture your leads

Return on Investment

Pricing is based on a per lead basis, capped at £50 for the first branch, and £10 for each additional branch.*

SmartVal is completely measurable, so you can accurately measure your return on investment. Take back control of your website today!


*subject to a minimum spend

single branch

£1 per lead

Capped at £50 per month for your first branch

multiple branches


Capped at £10 for each additional branch


  • What are agents saying about SmartVal?

    SmartVal is a great way to generate new leads for our branches.

    The immediate increase in the number of market appraisals demonstrated the value of SmartVal in the short term. Sellers and landlords have the opportunity to receive an instant property valuation which enables us to get in contact at a much earlier stage in their decision-making process. The medium and long term gains are the potential sellers and landlords we have generated that are now in our database. Effectively cultivating these prospects ensures that when they are at the point in their home selling or letting cycle that they require our services, Lancastrian Estates are the first agent they pick up the phone to.

    Kevin Robinson
    Sales Operation Manager, Lancastrian Estates Lancastrian Estates